Meet Cristina

Meet Cristina

I’ve always loved telling a good story.

I started my career chasing stories, covering red carpets and breaking news at E! Online, then reporting on beauty and fashion at UsWeekly, InStyle, and Life & Style in New York City.

That editorial training shaped everything about how I work today. Journalism taught me to research obsessively, find the angle no one else sees, and write in a way that demands attention, not just asks for it. Those are the same instincts that make creative strategy work.

I made the shift into brand copywriting and content strategy, partnering with companies like Coach, American Express, BoxyCharm, L'ange Hair, Nutrafol, and Nectar. I've written across the full funnel, including homepages, retention emails, paid social scripts, UGC briefs, SMS, and display, while using A/B testing and performance data to sharpen what's working and cut what isn't.

What I do best is connect audience insights to creative execution. I dig into who the customer actually is, what motivates them, and where they are in the buying journey. I integrate AI into my workflow to move faster from insight to execution, while keeping the strategy and voice human.

Now based in the Palm Beach area, I work with lifestyle and e-commerce brands who want creative that's grounded in strategy, not guesswork. Whether that's an ongoing partnership or a project, I bring the same level of research, rigor, and creative care to everything I touch.

HOW I WORK

  • Before I write a word, I deep dive to find out who the customer actually is. Not just the demographic snapshot, but what they care about, what language they use, and what's standing between them and a purchase. I look at reviews, competitors, existing creative, and whatever performance data is available to find the best angles.

  • I map the insights to a creative direction: what awareness level are we targeting? What's the emotional driver? What format and platform will work best? This is where the brief takes shape, and it's the step that separates creative that performs from creative that just looks good.

  • Now I write: hooks, scripts, emails, landing pages, ad copy, UGC briefs, whatever the strategy calls for. Every line ties back to the insight and the brief. I write with testing in mind, building in variations so there's always something to learn from. I leverage AI to increase speed, velocity, and scale.

  • Creative strategy is a feedback loop, not a handoff. I look at what's working: hook rates, hold rates, CTR, and conversion, then use that to refine the next round. The best-performing creative doesn’t always come from the first draft. It comes from paying attention to the data and iterating with intention.

Testimonials

“I had the pleasure of working with Cristina as the copywriter for both of my brands' creator content, and I can't recommend her highly enough. She has an exceptional ability to capture each brand's unique voice while crafting compelling, engaging content that resonates with our audiences. Cristina consistently delivered high-quality work on time, always adding her creative flair to elevate our messaging.”

–Natalie Ayers, L’ange Hair
Influencer & Affiliate Manager

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